This course aims to train professional senior technicians in social network management, with the ability to design innovative search engine presence programs, identify and carry out the segmentation of the organization¿s clients, create and evaluate compelling content, and disseminate them in text format, image, audio and video. The future professional technician of social network management will be the trusted individual who, in na organization, monitors, filters, measures and guides the presence in social networks of a brand, product, individual or company.
COURSE OBJECTIVES
Draw up a social network management plan adapted to market requirements and the characteristics of the organization:
- a) Identify segments and define the target;
- b) Define the placement based on differentiating attributes of the brand, product or service;
- c) Develop the mix of social networks;
- d) Develop analysis, monitoring and reporting mechanisms;
Define policies, instruments and media for communication applied to social networks:
- a) Define editorial line to be applied to the various social networks;
- b) Create newsletters and landing pages applications on mobile devices;
- c) To develop viral and Buzzmarketing campaigns using video and audio supports;
- d) To create communication supports using tools and technologies, namely geolocation and Quick Response;
Develop and implement policies and actions for e-commerce and web pages management:
- a) Implement online sales pages using and adapting specialized platforms;
- b) Implement web pages using content management system (CMS) platforms;
Create procedures and instruments to control and monitor activity on social networks:
- a) Define key performance indicators according to the objectives outlined in the plan;
- b) Creating and feeding information systems with a view to efficient monitoring;
- c) Calculate lead value indicators;
- d) Control of practices inherent to data and information security standards;
ACCESS REQUIREMENTS
- a) Holders of a secondary education or equivalent qualification;
- b) Those who have passed the particularly appropriate tests aimed at assessing the ability to attend higher education for those over 23 years of age, conducted for the course in question, under the terms of Decree-Law No. 64/2006 of March 21;
- c) Holders of a technological specialization diploma (DET), a higher professional technician diploma or a higher education degree, who wish to be requalified.
ADMISSION CONDITIONS
Admission conditions are based on knowledge and skills, at the level of secondary education, in one of the areas defined for the course (Economics, or English, or Portuguese).
The verification of admission conditions is carried out by documentary evidence, namely in the cases of:
1) Candidates referred to in point a) of the Access Requirements, by submitting a secondary education diploma or legally equivalent qualification;
2) Candidates referred to in point b) of the Access Requirements, by submitting documentation from the higher education institution where the tests were carried out, describing them and clarifying their content, as well as the respective classification;
3) Candidates referred to in point c) of the Access Requirements, by passing a capacity assessment test carried out in accordance with the course regulation;
4) Candidates referred to in point d) of the Access Requirements, by presenting a diploma that proves ownership of the qualification.
If candidates do not meet the access requirements, they can acquire them by passing an admission test, whose referential of knowledge and skills corresponds to the level of secondary education in the relevant area (s) for each course. The entrance exam is written, or written and oral, being organized for each professional higher technical course or set of courses.
CAPACITY ACCESSMENT TEST
- The Capacity Accessment Test for candidates who have not completed the secondary education course is written, or written and oral, under the terms provided by the ISAG regulation for Higher Professional Technical Courses;
- The Capacity Accessment Test is based on the knowledge and skills corresponding to the level of secondary education, in one of the areas defined for the course (Economics, or English, or Portuguese);
APPLICATION
- The application is submitted to the ISAG Admission Office;
- The application process is carried out online on the Sigarra platform at www.isag.pt, or in person at ISAG facilities and must be accompanied with the following documents:
- a) Curriculum vitae correctly prepared according to the European model (available on the ISAG website);
- b) Academic Certificate with information on the level of academic and/or professional qualification (must be authenticated);
- c) Identity Card or Passport;
- d) Other elements considered relevant for the assessment;
- e) Photo.
SELECTION CRITERIA
Candidates will be selected and ranked according to the following order of criteria:
1. Candidates with complete portuguese secondary education or legal equivalente, taking into account the final classification of the qualification with which they apply;;
2. Holders of a technological specialization diploma (DET), a higher professional technician diploma or a higher education degree, who wish to retrain, taking into account the final classification of the qualification with which they are applying;
3. Candidates who, having passed all subjects in grades 10 and 11 of a secondary school course, or legally equivalent qualification, and not having completed secondary school, shall be considered suitable by means of the ISAG capacity assessment test, taking into account the final classification of the capacity assessment test;
4. Candidates who have passed the particularly appropriate tests aimed at assessing the ability to attend higher education for those over 23 years, for the course in question, under the terms of Decree-Law No. 64/2006 of March 21, taking into account the final classification obtained in that test;